The eternal art of Murano glass

The essence of timeless beauty, like the ancient palaces and the magic atmosphere of Venice and its lagoon.


The magic and the secrets of the master glass craftsmen of Venice and the prestige of the finest goldsmiths of Vicenza. From the meeting of two ancient traditions, Venetiaurum jewellery is born.


Unique and inimitable creations in which the ancient techniques of artistic craftsmanship handed down from father to son enhance contemporary Italian style and design, becoming precious testimonies of a millennial history and culture.


The essence of timeless beauty, just like the ancient palaces and the magic atmosphere of Venice and the island of Murano, where objects that have no equal in the world are born today as they were a thousand years ago.

The creative process: a thousand years of tradition

The technique of creating Venetiaurum jewellery relies solely on craftsmanship and the great skill of master glassmakers, together with exclusively Italian research in the field of design.


Our Murano glassmakers have a wealth of cultural know-how that tradition has handed down to young people throughout the ages. Because of its chemical characteristics and its flexibility – deriving from the fact that it has no crystalline structure – glass lends itself to being shaped with the use of just a few, simple iron tools.


Our jewellery is skilfully moulded by master glassmakers according to the logical scheme of our designers, thereby creating stylish and unique objects.


It is the completely manual approach and the lack of modern equipment that is at the basis of all creations from Murano, and which makes each piece unique.


The handcrafted process of producing glass objects is quite complex. Most Murano glass art is made using the “lampworking technique”. Silicon dioxide, also called silica, is the substance of which glass is mainly composed, and it becomes liquid at high temperatures. But it is in the rapid interval when glass passes from the liquid state to the solid state – that is, before it cools and hardens – that glassmakers must shape it.


To lower the melting point of the glass from about 2000° C to 1000° C, other substances such as soda ash are often added during the processing, and this produces a glass suitable for the complex and typically Venetian procedures to be performed at high temperatures.

A clear commitment: to be a company that is aware of its responsibility to the environment.

The creations of Linea Italia come to life in close proximity to a natural jewel: the Venice lagoon. With its constellation of islands and the glittering sea that mirrors its ancient palaces, Venice is an ecosystem teeming with life, a system based on a delicate balance between man and nature.
For this reason, care and respect for the environment is a core value for us.